“Facebook is directly challenged by many of +’s features, as well as possible upcoming ones like social photo sharing and casual gaming, but there’s one feature Facebook perhaps needs to be extremely worried about: the fact that + is “on” by default if you’re logged in to any Google account. As pointed out by AllFacebook.com, this is extraordinarily potent because if you’re using almost any Google service, the notifications center is active and will pop an alert up if you get chatted to, a status gets commented on… It makes + pervasive, particularly if you’re one of the millions upon millions of existing Gmail users. And if you’re already immersed in conversations and sharing events on + will you spend time investing in chats on Facebook?”
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