Hi, my name is David.


I’m a product/design geek passionate about people. I help teams define and execute strategy, conduct user research, and achieve success. Currently freelance, I used to work at ThoughtWorks (where clients included Amnesty International, GUCCI, Standard Bank, and the UK government, among others.)

In my free time, I like nerding out about information architecture and user experience. I led World IA Day 2016 and have spoken at conferences like Agile (Nashville), Euro IA (Brussels), Interact (London), IA Summit (Baltimore), Theorizing the Web (NYC), and UX Alive (Istanbul). I’ve also written for publications such as Springer, UXBooth, UXMag, and UXMatters.

I graduated from the Oxford Internet Institute (MSc), where I studied the philosophy of information, conducted ethnographic fieldwork in East Africa, and was a member of the Blind Wine Tasting Society.  I live in San Francisco.

Please get in touch via Twitter if you’re ever in town.